‘The Box’ (I can already hear Orbital) has been sprayed in BBC livery, and fitted with a GPS tracker. TV, Radio and Online content will be produced to track the container, which will be fed into the global supply and used for normal cargo.

BBC correspondents stationed globally will be used to report as the container moves around, building up an interesting picture of the land and sea covered by our goods. This appeals to my inner geek – and also sparks a lot of interest in globalisation.

You can track the box at the BBC minisite dedicated to the project, and there is even a photo competition attached to the project.