By mattr on November 28, 2009
The genius marketers at Ikea have put together an amazing campaign to advertise a new store opening in Malmo.
They created a Facebook account in the name of the store manager, uploaded 12 showroom photographs, and ran a competition for ‘friends’, to tag themselves on a photograph and win the item they tagged.
Its a great [...]
Posted in business, inspiration
By mattr on November 17, 2009
Sundays inspiration post had a track called Fitzcarraldo as the accompaniment – a song inspired by a Werner Herzog film of the same name. A story about a man who decides that the only way to fulfil his dream is to drag a steamboat over a mountain so that he can set up business in [...]
Posted in business, expandyourmind, inspiration
By mattr on September 17, 2009
The Purple Cow stands out, because it is remarkable. In a field of black and white cows, the purple cow is the one that you would remember – turning to your travel companion and saying, “did you see…?”
That’s the premise of Seth Godin’s book from 2002, a highly enjoyable spin through the act of [...]
Posted in books, business, customer service, expandyourmind
By mattr on September 11, 2009
If you must use PowerPoint – then at least make it count. Here are some great resources and suggestions to make your presentations better. Use these tips to be unique in your organisation, challenge the corporate standards and ensure you leave a footprint:
Break away from the standard PowerPoint templates – Templateswise will pimp your [...]
Posted in business
By mattr on September 11, 2009
Everyone is facing into the challenges of the new economy – and we could all use some sage advice. Luckily there is lots to be found in ‘Defiant!’ – a fantastic e-book packed with great strategies and simple suggestions for dealing with tough times.
Written by Rajesh Setty (subscribe now – I’ll wait while you [...]
Posted in business, expandyourmind, reading
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