The genius marketers at Ikea have put together an amazing campaign to advertise a new store opening in Malmo.
They created a Facebook account in the name of the store manager, uploaded 12 showroom photographs, and ran a competition for ‘friends’, to tag themselves on a photograph and win the item they tagged.
Its a great idea that spread like wild fire – you can watch a full explanation on video here:
Found via Phil Gerbyshak
What are you doing to advertise your business differently?
