November 2009

You are browsing the archive for November 2009.

How it should be done #3

How it should be done #3

 
Once again – its a number of very small touches that make great customer service. I recently upgraded from Sky to Sky HD – the experience was completely pain-free, but really enhanced by a number of very small touches along the way:
I booked the service by phone and got queued for getting an appointment – [...]

How it should be done…marketing through Facebook

How it should be done…marketing through Facebook

The genius marketers at Ikea have put together an amazing campaign to advertise a new store opening in Malmo.
They created a Facebook account in the name of the store manager, uploaded 12 showroom photographs, and ran a competition for ‘friends’, to tag themselves on a photograph and win the item they tagged.
Its a great [...]

A hero speaks #3 – self improvement

A hero speaks #3 – self improvement

I’m not really sure what it was, the best moment. You always hope it’s to come. – Bryan Ferry

Head up, chin up, keep looking forward – sound advice when times are tough – and incidentally, always wear a stunning jacket, that will help too.

Sunday Inspiration #7

Sunday Inspiration #7

Sunday morning – time to kick back, relax and reflect on the week completed. I like to do this by thinking about the things that inspire me. As ever, we have some inspiring music to accompany our short journey. Fire up that tune, then check out some of my biggest inspirations this week.
Our musical [...]

A hero speaks #2 – determination…

A hero speaks #2 – determination…

“You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your space.”  Johnny Cash

One of the most [...]

Build your music collection – vintage edition #3

Build your music collection – vintage edition #3

The third in my occasional series of recommendations for building your music library – not the new shiny releases in the press, but the older stuff that you need to get a good rounded collection on the go. If you are just buying your MP3 player, these are the artists you need to look [...]

Determination

Determination

Sundays inspiration post had a track called Fitzcarraldo as the accompaniment – a song inspired by a Werner Herzog film of the same name. A story about a man who decides that the only way to fulfil his dream is to drag a steamboat over a mountain so that he can set up business in [...]

Build your music collection #7

Build your music collection #7

It’s that horrible becalmed time when record companies don’t release much so they can clear the decks for the Christmas rush – all diverting their marketing dollars to the x-factor and novelty nonsense – so new releases are a struggle. Never fear though, I’m here, sifting through the releases and making sure you get [...]

Sunday Inspiration – Special Edition

Sunday Inspiration – Special Edition

Slightly later this week, because I used all my time yesterday working on today’s Sunday Inspiration. It’s a special edition because it’s a project I have been involved in. As always, some music to listen to whilst you read on – click here to listen to the marvellous Fitzcarraldo by the Frames – a [...]

Bing UK leaves Beta!

Bing UK leaves Beta!

I’m really pleased to see that the product I worked with for 4 years (I was in the team that supported search advertising), has thrown off the Beta tag today and finally launched.
That means all the great features of Bing are now available in the UK – including Visual Search (previously), Instant Answers (try [...]

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About mattrutherfordDOTcom

Matt Rutherford is passionate about creating excellent service and support experiences.

Matt is currently part of the team bringing support for Microsoft Online Services (BPOS etc) to the world.

Matt also loves music, movies, design and remains a committed geek. He plays a lot of Scrabble and enjoys Clay Pigeon shooting.

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