Expand your mind – read ‘Trust Agents’

This is a great book, combining sound theory, relevant examples and actionable suggestions with an easy readable style.  The main premise is that cultivating  ‘trust’ will enable you and your business to succeed. Most of this is talked about in terms of social networks or online media – but the key points can be practiced offline as well – be a trusted advisor and people will gravitate towards you when they need something, and then trust you with their information and leads.

It is sage advice indeed – and I ripped through this in a few days, coming away with some great suggestions on how to increase trust. Chris Brogan has an authentic voice in this area – having established a successful blog and social network, as well as putting his money where his mouth is – he is even open to giving the book away for charities and non profits.

The book proposes that it will help you drive sales, get hired without a resume or just make your business more awesome than the others. At the very least, it will be a disruptive influence in your current working styles, and that is never a bad thing

I wouldn’t disagree with any of that – I am confident this book will help you develop any relationship you have, beyond business.

Excellent read – buy Trust Agents by Chris Brogan and Julien Smith now.

What are you doing to build trust?