Expand your mind – read ‘The Purple Cow’

The Purple Cow stands out, because it is remarkable. In a field of black and white cows, the purple cow is the one that you would remember – turning to your travel companion and saying, “did you see…?”

That’s the premise of Seth Godin’s book from 2002, a highly enjoyable spin through the act of being remarkable, and how businesses have transformed their fortunes by standing out from the crowd.

Buy The Purple Cow by Seth Godin here (Amazon Link)

It is an inspiring read, prompting you to evaluate everything from your business models to your personal behaviour – and establish whether what you do is really outstanding.

I devoured this again in one sitting on a 2 hour plane ride – and have come away with a new set of ideas I’ll be implementing, including some that will make my support teams even more remarkable, and also some that will hopefully make me a step closer to ‘awesome’.

What are you doing to ensure you or your business/team are The Purple Cow?